Four tools, four jobs
- WhatsApp Business app: a free app with a business profile, catalogue, greeting message and quick replies. Best for one phone and a small team.
- WhatsApp Business Platform: the official API for sending approved template messages to customers who agreed to hear from you, and for answering at scale. This is what Gauci Social connects to.
- WhatsApp Channel: a one-way broadcast that anyone can follow. Followers do not see each other and cannot reply in the channel. Good for daily offers and updates.
- WhatsApp Community or group: a two-way space where members can talk. Good for a club, a class or regular buyers, but it needs someone to keep it friendly.
Which one to start with
If you are just starting, install the WhatsApp Business app, complete your business profile and add the click-to-chat link to every page you own. Customers then reach you in one tap.
Open a Channel when you have something to share most days, such as fresh stock, a daily menu or new arrivals. Share the channel link on your website and other pages.
Use the Business Platform through Gauci when you want to send the same approved message to many customers who opted in, such as an order update or a festival offer.
Keep customers happy
- Message only people who agreed to hear from you, and make it easy to stop.
- Answer within a few hours; set a greeting and an away message so nobody waits in silence.
- Add your timings, address and website to your profile so customers do not have to ask.
- In groups, set who can send messages and pin simple rules.
How Gauci helps
In Gauci open AI Guide and create a page kit: Lily writes your WhatsApp About text, channel description and first posts. Gauci Sites adds a WhatsApp button to your website, and Gauci Social sends approved template messages through the WhatsApp Business Platform. See gauci.in/whatsapp for the details.